Wednesday, September 7, 2011

The Medium is the Massage

"McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium. "


This is directly related to the piece I want to do on the influence of national media on youth and their following. 


"By playing on words and utilizing the term "massage," McLuhan is suggesting that modern audiences have found current media to be soothing, enjoyable, and relaxing; however, the pleasure we find in new media is deceiving, as the changes between society and technology are incongruent and are perpetuating an age of anxiety."


I feel this is exactly what has happened to me, and age of anxiety. Now since media is more-so easily obtainable, internet and tv, it has an even more impact and influence on the viewers.   

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